NJIT CIS475 Lesson 6: Questionnaires

Each question has only one best answer. Circle clearly the letter of the best answer. If you make a mistake, cross out the circle, and write the letter in capitals next to the question. If a question has both a capital letter and is circled, the letter will be considered to be the answer.

1. I built a Web page to collect data from students in my class. Students logged on the Web page and typed in answers to questions. Some were open ended and some close ended. How would you classify this kind of data collection?

a. Face-to-face interview

b. Participant observation

c. Informal interview

d. Self-administered questionnaire

e. Telephone interview

2. Typically, you should expect to keep telephone interviews to under how many minutes?

a. 5

b. 10

c. 20

d. 40

e. 60

3. According to Dillman’s method of total survey design, which of the following practices is likely to increase response rates to mailed questionnaires?

a. Using bright red paper

b. Making surveys appear shorter by using the front and back pages.

c. Keeping mailed surveys under 10 pages and no more than 125 questions.

d. Failing to mention in the cover letter who is conducting the research.

e. Putting general socio-economic and demographics at the beginning of the survey.

4. According to Dillman’s method of total survey design, which of the following practices is likely to decrease response rates to mailed questionnaires?

a. Sending a postcard reminder to all potential respondents a week after mailing the questionnaire.

b. Sending surveys by third-class mail (bulk mail) since it cost less.

c. Addressing the cover letter directly to the respondent and signing it with a ball point pen.

d. Mentioning that the research has university sponsorship.

e. Assuring that the survey layout looks professional, with ample space for questions and answers.

5. in cross-sectional surveys, variables are:

a. Dichotomous

b. Measured at the interval or ratio level

c. Measured on a single sample

d. Measured at a single time

e. Measured multiple times.

6. In a computer phobias study, Tim asked people to order a list of 25 different fears from the most scary to the least scary. What kind of data did Tim collect?

a. Paired comparisons

b. Rank orderings

c. Ratings

d. Free lists

e. Pile sorts

7. T F Random digit dialing is a means to generate a completely unbiased samples of people with phones.

a. True

b. False

8. T F All types of response bias are eliminated in telephone interviews because respondents cannot see the interviewer.

a. True

b. False

9. T F if you’ve spent a lot of time thinking about and designing your questionnaire, you can sometimes skip pre-testing it.

a. True

b. False