Recognition is how the brain manages to ultimately deduce an object class and carry forward previous learning about it. Without recognition there is no meaning. Next is Lesson 5. Thought.
Intuition is when older parts of the brain contribute to our response of their own accord. Designers who recognize intuition make everything easier. Next is Lesson 4. Recognition.
Context is the processing assumptions the brain has already made before information is consciously analyzed. Designers must never forget context. Next is Lesson 3. Intuition.
Attention is how the brain decides from all the information coming in, what to process further, into meaning. Designers use attention cues to help their viewers focus. Next is Lesson 2. Context.
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